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How do I market my physical therapy practice?

10 Ways to Market Your Physical Therapy Clinic Offline

  1. Contribute an article to a local newspaper or newsletter.
  2. Team up with your local news station.
  3. Run television ads.
  4. Host a free injury clinic.
  5. Develop a referral program.
  6. Partner with other health and wellness businesses.
  7. Cross-promote your own services.

What services do physical therapists provide?

A physiotherapist can help treat many things, including:

  • back and knee pain.
  • sports injuries.
  • arthritis.
  • aches, sprains and injuries.
  • incontinence.
  • neurological conditions, like Parkinson’s disease or multiple sclerosis.
  • chronic diseases like diabetes, osteoarthritis, osteoporosis and obesity.
  • managing after a stroke.

What are the 8 branches of physical therapy?

8 Types of Physical Medicine and Rehabilitation

  • 1) Bone Health. One of the most popular branches of physical medicine is bone health.
  • 2) Joint Health.
  • 3) Nerve Injuries.
  • 4) Pain Therapy.
  • 5) Sports Injuries.
  • 6) Congenital Conditions.
  • 7) Brain Disorders.
  • 8) General Physical Medicine.

How do I market my practice?

Here are 51 effective things you can do to market your medical practice:

  1. Host a website. Prospective patients are looking for you online.
  2. Keep an updated blog.
  3. Tweet.
  4. Start a dialog on Facebook.
  5. Focus on keywords.
  6. Solicit patient testimonials.
  7. Give back to the community.
  8. Post staff photos on your website.

How can physical therapy business improve?

5 Ways to Increase Revenue in Your Physical Therapy Clinic

  1. Decrease Cancellations and No-Shows.
  2. Increase Your Referral Conversions.
  3. Offer Performance-Based Incentives for Your Staff PTs.
  4. Offer Retail Products in Your Practice.
  5. Offer Extra Services to Your Patients.

How do you market a clinic?

Ask patients from that company for referrals and forward a link to the special page to them. If the company is large or dominate in the community, direct some of your general media advertising to target these employees specifically. Make brochures available as a “take one” in company common areas.

What are the cons of physical therapist?

Cons of Being a Physical Therapist

  • Extensive Education Requirements. In order to become a physical therapist, you must attain a Doctorate Degree in Physical Therapy (DPT).
  • Demanding Work. A job as a physical therapist is demanding both physically and mentally.
  • Maintaining Licensure.
  • Insurance Rules and Regulations.

What are four benefits of physical therapy?

The Benefits of Physical Therapy

  • Reduce or Eliminate Pain.
  • Be an alternative to surgery.
  • Improve mobility.
  • Help patients recover from a stroke.
  • Aid in recovery from sports related injuries.
  • Improve balance and prevent falls.
  • Aid in managing diabetes and vascular conditions.

What type of physical therapy pays the most?

Nursing and residential care facilities offer the highest median pay for physical therapists, according to the Bureau of Labor Statistics.

How do you attract patients to your practice?

5 ways to attract more patients to your practice

  1. Establish an active online presence.
  2. Start a blog.
  3. Ask for referrals and reviews.
  4. Attract more patients to your practice by nurturing strong relationships your current patients.
  5. Upgrade to modern technology.

How do I advertise my clinic?

Social media has become a pillar of clinic / hospital marketing – and its importance grows every year. Through your social media pages, you can reach thousands of new potential patients. Ask patients who have had good experiences at your hospital to post referrals on your Facebook and Twitter pages.

What do you need to know about physical therapy marketing?

Planning for success in physical therapy practice marketing and advertising. Every physical therapist, occupational therapist and physiatrist wants their physical therapy practice marketing to attract and retain patients, provide effective and efficient patient care, maximize outcomes and achieve excellence with an evidence-based clinical practice.

What should a special offer do for physical therapy?

Your special offer has 2 MAJOR functions in your physical therapy marketing: Rewarding current patients to ensure future loyalty (and encourage referrals!) So a special offer isn’t an afterthought for your physical therapy marketing. It needs to offer a risk-free way to try out your practice, no matter how vulnerable your prospects feel.

Why is patient centered marketing important in physical therapy?

That’s particularly true when we’re talking about patient-centered marketing, because patients are significantly more likely than payers—and even other referral sources—to air their grievances about particular providers with the world. To get an accurate assessment of how your clinic is performing, collect and track outcomes data.

Are there any commercial opportunities for physical therapy?

In fact, PT practices typically have more things to talk about, more promotional gateways and more ways to generate revenue than many other medical and healthcare specialties.